The Broad Academy is a billionaire-funded venture that closely resembles Teach for America, but it trains aspiring school district superintendents instead of teachers. “Broadies” often come from business or law backgrounds and have a keen interest in neoliberal education reform. After training, Broadies are placed in high-profile positions in urban school districts throughout the country. The Academy’s graduates include Jean-Claude Brizard , Detroit’s Robert Bobb, and CPS newcomer Chief of Innovation and Incubation Officer Jack Elsey, who worked with Bobb and Barbara Byrd-Bennett in Detroit.
The Broad Academy is an initiative of the Broad Foundation, which literally wrote the book on closing public schools, School Closure Guide: Closing Schools as a Means for Addressing Budgetary Challenges. One of the more telling sections provides tips for effective public relations, offering detailed instructions on how to make the public feel like they are part of the process without actually listening to them. For example, the guide offers instructions for messaging to the media, offering a table of “ineffective statements” and offering “possible alternatives” for each. Instead of saying that “the district is operating in the red and this cannot continue,” the book suggests a more effective alternative: “The fact that the district is operating in the red prevents us from providing the best possible educational opportunities to the children in this community in a sustained way.” Lines like these were delivered by CPS bureaucrats at school closing hearings that took place earlier this year in various Chicago neighborhoods, which were attended by thousands of concerned community members.